The Vicious Cycle of Brand Erosion (and How Your Employees Are Involved)

Today, nearly a third of consumers learn about new products and services via social media and branded websites. This reality only bolsters the importance of establishing your brand to ensure success. Not only does an established brand enhance your professionalism, but it also ensures brand continuity. Competing on the grounds of quality alone won’t cut it in the … Continue reading The Vicious Cycle of Brand Erosion (and How Your Employees Are Involved)