Five Reasons Why Mystery Shops Don’t Work in Retail

Five Reasons Why Mystery Shops Don’t Work in Retail

by | Aug 25, 2016 | Retail

Since the 1940s, retailers have used mystery shoppers as a tool to evaluate and refine their customer service strategy. Touted as a way for upper level managers to find out exactly what their customers were experiencing, retailers have made mystery shopping a $1.5...