Five Reasons Why Mystery Shops Don’t Work in Retail

Five Reasons Why Mystery Shops Don’t Work in Retail

Since the 1940s, retailers have used mystery shoppers as a tool to evaluate and refine their customer service strategy. Touted as a way for upper level managers to find out exactly what their customers were experiencing, retailers have made mystery shopping a $1.5...
Implementation Is the New Innovation in Retail

Implementation Is the New Innovation in Retail

Innovation always sounds like a great thing. New ideas, new technologies, and new best practices can help a retail business boost profits and engage new customer bases. Somewhere between ideation and implementation, though, innovation morphed into a buzzword. Sure,...