In today’s retail environment, heat maps often are used to understand customer behavior in relation to a store’s layout. And now, video capabilities are turning heat-mapping data up a notch. While heat mapping allows retailers to understand where customers walk within a store, video allows retailers to see how that customer behavior translates into...
In an environment where online sales are expected to reach a staggering $370 billion by 2017, more retailers are shifting their focus to developing superior storefronts. However, a 2014 national shopping study indicated that consumers prefer shopping at brick-and-mortar stores to those online. As a business owner, where does this leave you? Should you focus primarily on the...
Retail technology has expanded considerably over the past two decades. And the pace of disruption will only increase, so keeping a pulse on emerging trends will prepare your business to thrive in the digital retail age. As retail technology advances, consumers are increasingly demanding access to products and services everywhere they go. Meanwhile, retail employees...