Monthly Archives - July 2015

How Video Is Enhancing Heat Mapping for Retailers

In today’s retail environment, heat maps often are used to understand customer behavior in relation to a store’s layout. And now, video capabilities are turning heat-mapping data up a notch. While heat mapping allows retailers to understand where customers walk within a store, video allows retailers to see how...

How to Balance Digital and Human Interaction in Retail

In an environment where online sales are expected to reach a staggering $370 billion by 2017, more retailers are shifting their focus to developing superior storefronts. However, a 2014 national shopping study indicated that consumers prefer shopping at brick-and-mortar stores to those online. As a business owner, where does this leave you? Should...

The Vicious Cycle of Brand Erosion (and How Your Employees Are Involved)

Today, nearly a third of consumers learn about new products and services via social media and branded websites. This reality only bolsters the importance of establishing your brand to ensure success. Not only does an established brand enhance your professionalism, but it also ensures brand continuity. Competing on the grounds of quality...

Retail Technology Trends: How to Stay Agile in a Changing Market

Retail technology has expanded considerably over the past two decades. And the pace of disruption will only increase, so keeping a pulse on emerging trends will prepare your business to thrive in the digital retail age. As retail technology advances, consumers are increasingly demanding access to products and services everywhere...