Tag - retail technology

Implementation Is the New Innovation in Retail

Innovation always sounds like a great thing. New ideas, new technologies, and new best practices can help a retail business boost profits and engage new customer bases. Somewhere between ideation and implementation, though, innovation morphed into a buzzword. Sure, people love to throw the word around, but do they actually understand what being innovative...

How Video Is Enhancing Heat Mapping for Retailers

In today’s retail environment, heat maps often are used to understand customer behavior in relation to a store’s layout. And now, video capabilities are turning heat-mapping data up a notch. While heat mapping allows retailers to understand where customers walk within a store, video allows retailers to see how that customer behavior translates into...

How to Move From Traditional to Automated Retail Management

Anyone who’s worked in retail can testify that it’s largely driven by people. Whether they’re on the floor, in a private office or in the checkout line, all employees play a distinct role in the customer experience. In such a people-centric industry, the idea of automation may seem mechanic, drab or unresponsive. How could a...

How to Maximize Omnichannel Sales

While online retailers might want to give the impression that brick-and-mortar stores are dying off, big-time brands beg to differ. In fact, 2014 looks to be the year of the retail giant: Apple is preparing to expand its retail presence; Gap is franchising stores in Hungary, Mexico and Paraguay; and Costco is planning to open 150 new...