Why Mystery Shops Don’t Work in Retail

Five Reasons Why Mystery Shops Don’t Work in Retail

Five Reasons Why Mystery Shops Don’t Work in Retail Since the 1940s, retailers have used mystery shoppers as a tool to evaluate and refine their customer service strategy. Touted as a way for upper level managers to find out exactly what their customers were experiencing, retailers have made mystery shopping a...

August 25, 2016Retail, , ,
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Why Retailers Shouldn’t Use Secret Shoppers to Solve Problems

Why Retailers Shouldn’t Use Secret Shoppers to Solve Problems The secret shopper is a charismatic creature. Slinky and crafty, it presents a pair of faulty socks like a gauntlet, just willing your employees to mess up. OK, secret shoppers are people, too. But there are some big downsides to outsourcing your quality...

December 2, 2014Retail, , , ,
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