Retail executives depend on hourly employees and local store management to deliver great customer experiences, execute merchandising strategies and drive sales. However, there are often disconnects between staff members and corporate management. Store employees can get bogged down in day-to-day operations and, in turn, they can miss opportunities to...
Today, nearly a third of consumers learn about new products and services via social media and branded websites. This reality only bolsters the importance of establishing your brand to ensure success. Not only does an established brand enhance your professionalism, but it also ensures brand continuity. Competing on the grounds of quality...
The day you decide to expand your company into new markets is a big one. You've built a strong brand and established your business's staying power. You're now ready to take your show on the road, bringing your winning formula to new locales. Moving into new markets means gaining a...
No doubt, iBeacon is creating a marketing revolution. With this technology, you can understand exactly where customers are in your store. This gives you the opportunity to send them relevant, contextual advertisements, offers and alerts in real time. Just imagine communicating with customers as they pass through your front door...
While online retailers might want to give the impression that brick-and-mortar stores are dying off, big-time brands beg to differ. In fact, 2014 looks to be the year of the retail giant: Apple is preparing to expand its retail presence; Gap is franchising stores in Hungary, Mexico and Paraguay; and Costco...
Your brand consists of more than your logo, color scheme, and brand standards: It also includes your business values, your company’s personality, and the way you treat your customers. Great customer service can help your company attract and retain a loyal customer base, but just one customer service slip-up...
Your brand consists of more than your logo, color scheme, and brand standards: It also includes your business values, your company’s personality, and the way you treat your customers. Great customer service can help your company attract and retain a loyal customer base, but just one customer service slip-up...
