Yearly Archives - 2015

5 Ways to Get Your Employees Bragging About Your Business

Your employees can provide the strongest, most passionate endorsements of your business -- if they’re engaged. An astronomical 96 percent of employees who are engaged in their jobs try their hardest at work. If that many of your employees are giving it their all, day in and day out, your company will certainly go the...

Implementation Is the New Innovation in Retail

Innovation always sounds like a great thing. New ideas, new technologies, and new best practices can help a retail business boost profits and engage new customer bases. Somewhere between ideation and implementation, though, innovation morphed into a buzzword. Sure, people love to throw the word around, but do they actually understand what being innovative...

How Video Is Enhancing Heat Mapping for Retailers

In today’s retail environment, heat maps often are used to understand customer behavior in relation to a store’s layout. And now, video capabilities are turning heat-mapping data up a notch. While heat mapping allows retailers to understand where customers walk within a store, video allows retailers to see how that customer behavior translates into...

How to Balance Digital and Human Interaction in Retail

In an environment where online sales are expected to reach a staggering $370 billion by 2017, more retailers are shifting their focus to developing superior storefronts. However, a 2014 national shopping study indicated that consumers prefer shopping at brick-and-mortar stores to those online. As a business owner, where does this leave you? Should you focus primarily on the...

Retail Technology Trends: How to Stay Agile in a Changing Market

Retail technology has expanded considerably over the past two decades. And the pace of disruption will only increase, so keeping a pulse on emerging trends will prepare your business to thrive in the digital retail age. As retail technology advances, consumers are increasingly demanding access to products and services everywhere they go. Meanwhile, retail employees...

How to Move From Traditional to Automated Retail Management

Anyone who’s worked in retail can testify that it’s largely driven by people. Whether they’re on the floor, in a private office or in the checkout line, all employees play a distinct role in the customer experience. In such a people-centric industry, the idea of automation may seem mechanic, drab or unresponsive. How could a...