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Surviving Your First Solo Business Trip at That Lonely Table for One

The prospect of your first solo business trip might seem intimidating. In addition to dealing with the stress of going through airport security and navigating a strange city, you'll be facing any setbacks all by yourself. If you miss a client meeting because you got lost, it will be your responsibility to handle....

The Common Practice That’s Slowly Eroding Your Company

When you’re contemplating how your business can rise to the next level, you might turn to an internal performance audit to gather information on the overall health of your organization. After all, audits provide a way to systematically analyze how your employees and locations are adhering to policies, procedures,...

Why the Dominance of Amazon Won’t Mean the End of Brick-and-Mortar

Amazon is a giant that just seems to keep getting bigger and bigger. In fact, it accounts for a quarter of all online purchases. With people shopping online for everything from paper towels to “rideable” floor scrubbers, it might seem like we’re seeing the end of brick-and-mortar stores. But don’t...

3 Silent Killers You Didn’t Know Were Tarnishing Your Brand

  Consistently delivering a positive shopping experience for customers is one of the most important factors in building and maintaining a successful retail business. A big part of this comes from tangible items, such as store signage or packaging, and also from the intangible emotional atmosphere you create in your store...

4 Ways Poor Customer Service Is Ruining Your Brand Identity

Your brand consists of more than your logo, color scheme, and brand standards: It also includes your business values, your company’s personality, and the way you treat your customers. Great customer service can help your company attract and retain a loyal customer base, but just one customer service slip-up...

4 Ways Poor Customer Service Is Ruining Your Brand Identity

Your brand consists of more than your logo, color scheme, and brand standards: It also includes your business values, your company’s personality, and the way you treat your customers. Great customer service can help your company attract and retain a loyal customer base, but just one customer service slip-up...