Differentiation Will Keep Offline Customers From Going Online Let’s be honest. It’s far more convenient to shop from your couch than drive to the store, find what you need, load it in the car, and then unload it when you get home. Isn’t it easier to have everything delivered to your...
The Common Practice That’s Slowly Eroding Your Company When you’re contemplating how your business can rise to the next level, you might turn to an internal performance audit to gather information on the overall health of your organization. After all, audits provide a way to systematically analyze how your employees and...
How to Maximize Omnichannel Sales While online retailers might want to give the impression that brick-and-mortar stores are dying off, big-time brands beg to differ. In fact, 2014 looks to be the year of the retail giant: Apple is preparing to expand its retail presence; Gap is franchising stores in Hungary, Mexico and...
Why the Dominance of Amazon Won’t Mean the End of Brick-and-Mortar Amazon is a giant that just seems to keep getting bigger and bigger. In fact, it accounts for a quarter of all online purchases. With people shopping online for everything from paper towels to “rideable” floor scrubbers, it might seem...
3 Silent Killers You Didn’t Know Were Tarnishing Your Brand Consistently delivering a positive shopping experience for customers is one of the most important factors in building and maintaining a successful retail business. A big part of this comes from tangible items, such as store signage or packaging, and also from the...
4 Ways Poor Customer Service Is Ruining Your Brand Identity Your brand consists of more than your logo, color scheme, and brand standards: It also includes your business values, your company’s personality, and the way you treat your customers. Great customer service can help your company attract and retain a loyal...
4 Ways Poor Customer Service Is Ruining Your Brand Identity Your brand consists of more than your logo, color scheme, and brand standards: It also includes your business values, your company’s personality, and the way you treat your customers. Great customer service can help your company attract and retain a loyal...
